Francesco Puppi
Trail runner
Our collaboration with Francesco started with a simple idea: documenting his season in a real and honest way.
In 2025 we followed his preparation and race at CCC, working with a very limited budget and focusing on authentic storytelling around the athlete and his environment.
The project quickly proved its value.
Following the success of that first chapter, his sponsors decided to support a larger narrative project for the 2026 season.
Today we are documenting six months of Francesco’s journey toward Western States, following his training, travels and races across Europe and the United States.
The story unfolds through documentary film, photography and episodic content.
Key chapters
CCC - Chamonix The starting point of the project. A small production that grew into a full narrative.
Winter training - Italy The first episode of the 2026 series, documenting the quiet work behind the season.
Black Canyon - Arizona Following Francesco during his race in the US as part of the road to Western States.
March 2026 - June 2026 Documenting Francesco’s preparation for Western States through the key moments of his season..
What we do
Long-term storytelling
Documentary photography and film
Narrative structure across a season
Integration with sponsor communication
Outcome
A project that started independently and evolved into a season-long production supported by his sponsors,
while maintaining the same authentic and athlete-centered approach.